HCM 325_5-1 Discussion: Social Media in Healthcare Marketing

Please be advised that classmate response will me added at a later in the week.  

The Mayo Clinic has been rated one of the most social media friendly hospitals by multiple sources including the Advisory Board. Explore the Mayo Clinic’s social media presence available through the webpage America's Most Social Media-Savvy Hospitals, and discuss the specific aspects of the Mayo Clinic’s approach that you believe allow them to accomplish the following:

Reach their target market

Promote their brand

Please make sure to Support your assertions by referencing fundamental marketing principles presented throughout the course.

In your response posts, build on your peers’ posts by recommending at least one additional social media marketing technique that your peer did not address or that the Mayo Clinic is not currently using.

Note: As you are critiquing the Mayo Clinic’s use of social media, consider similar techniques that may fit into your own marketing proposal.



To complete this assignment, review the Discussion Rubric document.

Reply to at least two classmates outside of your own initial post thread

495w4reflection paper

Patient Safety Culture in the Healthcare Workplace Reflective Paper 



  • Review the website and read about Culture of Safety. Also click on the suggested websites listed when you scroll down to the bottom of the page to research the topic further.

 Write a paper reflecting on what you learned about patient safety culture. Include examples that you've seen in the field (both at your place of employment and in clinical experiences you've completed). The paper should be 2–3 pages in length, not including the cover or reference pages, and be in APA format .

Root Cause Analysis

  The patient has been admitted to a 20-bed medical unit for treatment of acute diverticulitis. The provider has ordered Ultram (Tramadol hydrochloride) 50 mg p.o. every 6 hours prn pain. The patient is requesting a pain medication, as it has been 8 hours since his last dose. The nurse selects the individually wrapped medication from the patient's assigned medication drawer and scans the barcode to determine if it is the correct medication. The scanner is not working again. As she wants to administer the pain medication as soon as possible, she types in the Internal Entry Number (IEN) and the computer indicates the medication is Ultracet 37.5/325 mg but the package says Ultram 50 mg. The nurse calls the pharmacy and the pharmacist says there is only one number different between Ultram and Ultracet and, since the package says Ultram, to administer the medication because she must have typed in the wrong number. The nurse administers the medication, and within 30 minutes the patient shows signs of an allergic reaction. The nurse checks the record and determines the patient is allergic to acetaminophen. The patient is treated for the allergic reaction, and a medication incident form is completed. The nurse manager asks for a Root Cause Analysis (RCA) to be completed for the medication error.

Review the case scenario included in this week’s media resources, and examine the process flow chart, cause/effect diagram, and Pareto chart related to the case scenario.

In the scenario, 

The nurse manager and the director of pharmacy blame each other for the error. The facilitator (quality assurance person) asks everyone to avoid blaming and focus on applying the tools to analyze the data and get to the root cause of the error.

While all of these tools contribute, for this Assignment : Select one tool to analyze.


· Analyze the composition of the RCA team. 

· Explain what knowledge they can contribute to the RCA.

· Describe the collaboration in the case study that led to effective problem solving. Identify the evidence you observe in the scenario that demonstrates effective collaboration and the avoidance of blaming.

· Explain the team’s process in testing for and eliminating root causes that were not contributing.

· Select one of the performance improvement charts presented in the scenario and critique its effectiveness by explaining how it contributes to identifying the root cause and determining a solution to prevent repeat medication errors.

· Identify the contributing factors, and discuss how to prevent this kind of error from occurring in the future.

Support your response with references from the professional nursing literature. Your posts need to be written at the capstone level (see checklist)

NOTE; This should be a 5-paragraph (at least 550 words) response.

Be sure to use evidence from the readings and include in-text citations. Utilize essay-level writing practice and skills, including the use of transitional material and organizational frames. Avoid quotes; paraphrase to incorporate evidence into your own writing. A reference list is required. Use the most current evidence (usually ≤ 5 years old). (Refer to AWE Checklist, Capstone)

Spath, P. (2018). Introduction to healthcare quality management (3rd ed.). Chicago, IL: Health Administration Press.

  • Chapter 4, “Evaluating      Performance” (pp. 79-118)
  • Chapter 5, “Continuous      Improvement” (pp. 119-142)
  • Chapter 6, “Performance Improvement Tools”      (pp. 143-174)

Note: Although these chapters are previously assigned readings, please review them in preparation for this week’s material.

Yoder-Wise, P. S. (2019). Leading and managing in nursing (7th ed.). St. Louis, MO: Mosby.

  • Chapter 18, “Leading Change” (pp. 319-335)


Week 3: Research Problems and Designs


Would your problem identified in the Week 2 discussion question lend itself to a qualitative or quantitative design? What level of evidence (research design) would best address the problem? Explain your answer.

Last week problem;  “The Role of Risk Factors in the Outcome Measures in patients Diagnosed with COVID-19” 

Professional Experience Plan

 develop a Professional Experience Plan (PEP) to outline how your involvement in the practicum will contribute to your growth as a professional and allow you to hone your specialization knowledge and skills. The PEP consists of two or three objectives related to professional development that you will address during your practicum experience. 

CIS450 Assignment Mod 3:


Electronic Record-Keeping in Healthcare

For this week’s assignment you will be taking an inventory of the information systems in your organization. To complete the assignment, you might need to contact other departments. Based on what you have learned so far in this course, create a 15-20 slide PowerPoint presentation that addresses each of the following points/questions. Be sure to completely answer all the questions for each bullet point. Use clear headings that allow your professor to know which bullet you are addressing on the slides in your presentation. Support your content with at least three (3) citations throughout your presentation. Make sure to reference the citations using the APA writing style for the presentation. Include a slide for your references at the end. Follow best practices for PowerPoint presentations related to text size, color, images, effects, wordiness, and multimedia enhancements. Review the rubric criteria for this assignment.

Differentiate between electronic health record (EHR), electronic medical record (EMR), and personal health record (PHR)

Differentiate between clinical information systems (CIS) and administrative information systems (AIS)

What systems are currently being utilized at your organization?

If you had to rate the information-technology status of your organization, what score would you give them?

Identify two strength and two weaknesses of the current information-technology being used.

Assignment Expectations:

Length: 15-20 slides in length, not including title, objective, or reference slides. Speaker notes are required to explain the information presented in the slides with pictures/graphics.

Structure: Include a title slide, objective slide, content slides, reference slide in APA format. Title/Objective/Reference slides do not count towards the minimum slide count for this assignment.

References: Use the appropriate APA style in-text citations and references for all resources utilized to answer the questions. Include at least three (3) scholarly sources to support your claims.

Current Issue/Trend Paper


Choose a current issue/trend topic from the following list:

  1. Technology in health care
  2. Collective bargaining
  3. The impaired nurse
  4. The global nurse workforce
  5. Mentoring and coaching in nursing
  6. The trimodal model of 21st-century effective nurse leaders

Create a 6- to 8-page paper in APA format including a minimum of 4 to 5 scholarly references (most recent 2015+). Explain how you would lobby your legislators or local government for funds to support your issue or trend. Include the following elements in your paper: share why you chose the specific topic, the current relevance of material, how it is integrated into clinical practice, and how the information is used in clinical setting.

Module 07 Discussion – Modifiable vs. Unmodifiable Risk Factors


Module 07 Discussion – Modifiable vs. Unmodifiable Risk Factors

Choose a subject (it can be a former patient, a family member, or yourself) and identify modifiable and nonmodifiable risk factors. Identify methods to prevent Coronary Artery Disease (CAD) in the subject. What can you recommend to your classmates' subjects? Include in-text citation and 4 references

Financing in Healthcare


Financing Healthcare

Consider  how compensation for healthcare services shape delivery of care, and  reflects policy and policy changes and write a paper that addresses the  bullets below. Be sure to completely address each bullet point. There  should be four (4) sections in your paper; one for each bullet below.  Separate each section in your paper with a clear brief heading that  allows your professor to know which bullet you are addressing in that  section of your paper. Include a “Conclusion” section that summarizes  all topics. This assignment will be at least 1250 words.

This week you will reflect upon accountability in healthcare finance to address the following:

  • Discuss the history of private health insurance and manage care and how it involved into a healthcare industry?  
  • Identify the key federal laws that protect individuals who are enrolled in private insurance.
  • Briefly discuss consumer-driven healthcare and the empowerment of the healthcare consumer.
  • Explore the opportunities which have emerged for nurses within the private insurance market.

Assignment Expectations

Length: 1250-1500 words in length

Structure:  Include a title page and reference page in APA format. These do not  count towards the minimal word amount for this assignment.  Your essay  must include an introduction and a conclusion.

References:  Use the appropriate APA style in-text citations and references for all  resources utilized to answer the questions. A minimum of two (2)  scholarly sources are required for this assignment.

Nursing: Transition to Graduate Study for Nursing


Discussion: Strategies for Addressing Questions

In Module 1, you began building a foundation for your success by considering a network-individuals and teams who can help you to clarify and execute on the vision. A network is most helpful when you are comfortable asking questions. Chances are other members of your network have experienced similar questions and may have helped guide others toward resolutions that can now be helpful.

In this Discussion, focus on the questions you are ready to ask as your journey begins. Keep in mind that sharing questions is often a great way to help others who have similar questions even if they do not realize it!

To prepare:

  • Reflect on questions or concerns you might have as you begin the MSN program.
  • Consider the individuals, teams, and departments you previously considered in Module 1 as well as how they may provide support with addressing these questions and concerns.

By Day 3 of Week 2

Post any questions or concerns that you are willing to share with the group. The Discussion board represents an opportunity to network with your course colleagues, and others may have the same questions or concerns.